Chevrolet is one of the first American car companies. It was founded by a famous Swiss racecar driver, Louis Chevrolet, and William Durant, the founder of General Motors (GM). Durant, who had been fired from GM in 1910, achieved the ultimate revenge when he developed the successful company just a year after he had been ousted. By 1916, Chevrolet was so successful that Durant has the money to buy a majority stake in GM stock. One year later, the canny businessman once again took the helm as president of GM. As part of the deal, Durant merged Chevrolet into GM. His victory was complete. What became of Chevrolet? By the early 1920s it was decided that Chevrolet or Chevy would compete directly with the most popular models from Ford. It was also decided that Chevy would be a world brand and that they would offer models in many different markets. To this day, Chevrolet is GM's most popular and profitable brand. What about a used chevrolet ? Chevy has been competing with Ford in the European market for more than half a century. Their popular lines of subcompact cars have been a big hit with the more economical Europeans. Increased fuel efficiency and improved consumer satisfaction has lead to a steady rise in sales throughout Europe. By 2005, the company expanded its product line and it now offers the entire line of Chevrolet cars and trucks in Europe. This includes the famous Corvette and the Cadillac, though they are marketed by different distributors in Europe.
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