The advent of car search online sites has made it so easy for us to buy a car and we are literally spoilt for choice. Whether we want a 1995 Renault Clio in blue with 50,000 miles on the clock or a 2010 red Porsche with 1000 miles on the clock, if it is there we will find it! From a buyer's point of view this can only be a good thing. We can find any type of car we want (if it exists), even those specialist or hard to find cars. We also have more information at our fingertips which enables us to make a more rational and informed choice. From a seller's point of view it is a mixed bag. Of course, the great thing is that they are exposed to a much wider audience, potentially making it far easier to advertise and sell. The negatives though are that they are also up against tougher competition as they are competing against a wider pool of cars. It is also likely that they will be facing tougher price competition as buyers are more aware of market pricing and are prepared to bargain – harder! However, anything that gives the consumer more choice and more information can only be a good thing as the car industry goes increasingly towards a buyers' market.
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